Content Marketing & Media Strategy Summit - Connecting to Consumers through Paid Media and
Content: Monday, June 10thThe Content Marketing & Media Strategy Summit is a highly participatory executive level summit geared towards
leaders of the most cutting edge organization in the media buying, selling and creation space. As paid, earned and owned media continues to converge the complexities and opportunities for content owners,
content publishers, marketers continue to increase. From programmatic media buying to highly engaging
branded content properties the contemporary media and marketing executive needs to keep pace with a vast
amount of creative, technical and strategic insight.Join the leading media buying and creative agencies, publishers and broadcasters, brands and marketers in a
forum to discuss and better understand how to harness the changes within the media industry to deliver more
effective results.Click here to view a full list of participants.Topics Covered Include:How Content Marketing can Deliver Increased Revenue to Your Company Now.
With Rebecca Lieb, Digital Advertising & Media Analyst at the Altimeter Group.
Rebecca Lieb is the author of Content Marketing: Think Like a Publisher - How to Use Content to Market Online
and in Social Media as well as two ground breaking industry reports, The Converged Media Imperative: How
Brands Must Combine Paid, Owned and Earned Media and Content: The New Marketing Equation. As a
result she is the foremost industry analyst about the convergence of paid, earned and owned media and its
effect on brands, media and advertisers from a strategic, creative and organizational perspective. How To Win Marketing Entertainment Content with Lisa Gregorian, CMO - Warner Bros. Television GroupAs the production studio that has brought you some of the biggest television hits including Big Bang Theory,
Two and a Half Men, The Vampire Diaries, The Voice, The Ellen Degeneres Show, Fringe and Pretty Little Liars,
Warner Bros Television Group knows what it takes not only to create a hit show but also how to market and
engage its audience. Lisa Gregorian has been at Warner Bros for over 10 years and as their Chief Marketing
Officer she's engaged audiences in a variety of different ways including extending shows through licensing
merchandise, high profile contests, social media and the the creation of immersive environments and
The Role of Marketing and Communications in the 21st Century
In the personalized & social world of the 21st century, the role of marketing and communications appears
to be shifting. It's becoming more complicated for brands to remain prominent in our daily lives. Arguably, it's
not just ad or shelf placement anymore, it's about providing value to a consumer while making an emotional
connection. Content and story have a big role to play in this. In this discussion, find out from leading CMO's
where they see the future of their business heading.
How the Changing Face of Creative and Media Buying Agencies Affects the Content Industry From creating and licensing original intellectual property, to taking an ownership stake in products that
agencies market, to dealing with social media and big data, the worlds of creative and media buying agencies
are undergoing a fundamental transformation which can threaten and benefit content players. Not only is the
manner in which they work with content changing, but also the manner in which they work with their clients and
each other. Hear from the heads of the top creative and media buying agencies as they approach these
What Does Increasing Digital Media Buying Mean? Malcolm Gladwell defines a tipping point as "the moment of critical mass, the threshold, the boiling point."
Currently, the lions share of media buying is against television commercials. However, the consistent growth of
spending against digital channels along with viewers shifting habits has raised speculation that eventually
digital will overtake television as the dominant media buying medium. Hear from the buy, sell and digital side
executives as leaders of broadcast sales teams, digital publishing sales teams and media buying teams to
find out what this tipping point means for them.
The Power of Programmatic Media BuyingProgrammatic Media buying is the process of executing media buys through digital technology platforms like ad
exchanges, agency trading desks, and DSPs or SSPs rather than through manual RFPs, negotiation and buying.
It’s ability to effectively target a large volume of customer segments is an attractive feature for advertisers. While
publishers are finding it an effective way to monetize remnant inventory. Find out from the leading programming
media buying companies how this way of buying digital media has changed the industry forever.The Creative and Complex Opportunity of Integrating Brands into Content PropertiesContent properties provide brands with authentic and meaningful ways to connect with their customers. With the
rise of factual entertainment programming and social media, never has the opportunity been better for brands to
integrate themselves into content properties. This integration is taking on many forms and is not just relegated
to the reality genre. Find out from the world’s top brands, agencies and productions companies what are the top
cotent properties in this space and how did they come to be.